So for past two days I have been addicted to ESPN U College Town. This is an advergame application that is hosted by FaceBook. I'm not a big game player, never played much growing up, and I have never played FarmVille. But I have to say this game is pretty cool. ESPN U College Town can be found by searching for it on Facebook. It has almost 3 million fans so far, and has an average rating of 4.9/5 stars
The game lets you build your own university from the ground up. Kind of like a Sims University game or something like that. It lets you construct anything from stadiums, to dorms, to classrooms, as long as you have money of course. I just think this is a great example of a social media tool because it lets you have fun and be entertained, while being blanketed by ESPN's brand the entire time.
More about the best game ever!
This is one of the more 'normal' Advergames I have heard talked about. Honestly, I wouldn't have even known it existed had you not posted. Do you think ESPN saw the popularity of apps like Farmville and decided to jump in the market? Or do you think their target is an audience that is in/ or was in college? Are you able to do anything other than construct buildings and organize layout? Interesting post. ESPN did a great job of not taking this game to extreme levels.
ReplyDeleteThis is the type of game I can see myself playing. It incorporates real life things, not something from a ridiculous fantasy world (No offense to those who play). I think that ESPN hit a home run on this one. They created something that they know, college sports. I never thought I would say this.... but..... I might have to check this one out.....
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