Well I couldn't choose between two topics for this last blog before fall break, so I would like to talk about two topics dealing with social media. We had a guest speaker from DisneyWorld the other day in Mr. Hall's MKT 427 class. This "cast member" gave us a great presentation on how Disney markets its company and how they brand their products. He also talked about Disney's new marketing strategy entilted "Make Your Memories". This is a social media driven strategy in which guests can posts videos and pictures to Disney's website describing their memories with Disney. If their submissions are good enough, the pictures will be put up in Cinderella's Castle in the Magic Kingdom. I think this is a great strategy, because it is realtively cheap and it lets customers be interactive. I would definitely reccomend more companies doing this type of thing for their future marketing strategies.
The Disney Website
I also wanted to talk today about how political campaigns are starting to use social media to market themselves. This has been around since the 2008 Presidential Campaign, and it has gotten more important each election. Politicians realize that they must have a facebook page, a interactive website, and a twitter account to connect with the younger voters. I started thinking about this the other day when Rahm Emanuel announced his Chicago Mayoral Bid through his website with a video. Just a few years ago, he may have scheduled a televised press conference. But Rahm knows, just like many politicians running in this years races, that they must develop a hugh social media following to win an election.
Rahm Emanuel's Website
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