How to Build a Successful Facebook Business Page

Today in class we talked about how to increase your video views on YouTube.  I thought these were some interesting and good tips, but I wanted to learn how to build a great facebook business page.  I feel like this is especially helpful since Shennigans will have to do the same soon.  Here are some tips that I found online.  While the article is a little outdated, I feel like the advice is still very relevant.

1.)  Develop Custom Tabs for Custom Ads

Developing custom tabs can make it possible to create links on your facebook page to other sites. 

2.) Develop applications.  This will make your users stay on the page longer.  These applications can be in the form of pop up ads, or even interactive games.  Games are a great way to showcase your product, and let users have some fun at the same time.

3.) Start Conversations.  It's good to interact with your users. Whether its in the form of a discussion board, or a wall discussion after a recent video post, discussion is good when it's about your product or company.

4.) Publish Relevant and Interesting Content.  Post stuff that is relevant to your product field.  Customer's want to learn about new happenings in your business world.  Repeatedly flooding your facebook wall with advertisemtents and coupons about your business will get old after a while.

5.) Update Regulary!  This is pretty self explanatory because old pages loose followers quick.

6.) Create Facebook events.  These don't always have to be actually physical events, but they can be an event where everyone uses one of your products one day, or wheres a shirt promoting your company.