The Dave Matthews Band and its management team started using Social Media to connect with fans years ago. There are tens of thousands of other fans just like me who hang on the edge of their seat for any new information about the band or any new releases they might have. The band realizes how important it is to keep it's fans in the loop, because as long as the fans are happy, then the money will keep rolling in.
The Dave Matthews Band utilizes Facebook, MySpace, and Twitter. It's facebook page has almost 1.5 million fans. They use this page to let fans preview new music, remind them about television appearances, and to share their concert dates. Their MySpace page has the same format, but we all know that FaceBook is king.
Dave Matthews, who is the lead singer and guitar player of the group, has his own Twitter page. He uses this to stay connected with fans and to post just random things that are going through his warped mind. Steffarn Lessard, who is the bass player, also has a Twitter account. Stefan is a lot more active on his and he posts daily updates on how the tour is going and stuff like that. He currently has over 27,000 followers.
More bands should adopt a social media strategy in my opinion. It doesn't take much work, and it gives a chance for crazy fans like me to follow their every move, without falling into the creeper category!
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